Web Marketing and Search Engine Optimization (SEO)
Using the best of web2.0 techniques to encourage viral marketing, automatically registering new pages with leading search engines, Continew is all about getting visitors to your site, looking after them and giving them access to your published material.
Our page builder software may be tagged with your ISBN, author data, pricing information, subject codes and copyright information to create a fully-featured product database. Legacy data can be migrated as part of a migration project, and ONIX input and output now added.
Many of our sites draw between one-third and two-thirds of their visitors through Google, or other search engines. Continew automates the relationship between your content and the leading search engines to ensure that at all times, every single page and product on your site is findable. The publishing heart of Continew automatically updates search engines with the latest updates, and each page on the site will follow best practice for ensuring that you get the maximum traffic for your content.
A major upgrade has been implemented with the introduction of dynamic URL re-writing. This upgrade is available free to all new customers and existing customers on a support package (non-support package customers can update for a one-off fee).
Email newsletters remain a consistently strong tool to bring back visitors to your site. Email subscribers can customize their interest from your subject areas. They do not need to be registered users on your site. Emails are managed and sent from the continewity email newsletter environment.
Continew recognizes the importance of Web 2.0 in the role of content marketing. Visitors may share pages on Continew platforms with their friends via Facebook, Del.icio.us, Reddit, Stumbleupon and Digg (we monitor these as habits change) – plus old-fashioned email!
Page details are automatically syndicated for the major subject areas via an RSS feed.
Registered users may create their own profile on your site and may add comments to pages (where you have permitted it). Page authors are notified of new comments so they may review and delete them.
Subscribers to online content may share pages with non-subscribers under certain conditions, and according to your customization. These non-subscribers are given limited and timed access, and are presented with up-sell opportunities.
Affiliates and partners can play a crucial role in driving traffic to your site and improving your ranking in search engine results. [more]